Established in 2004, Ultimotive is a world leading licensee operating on a global scale within the car care industry and is an expert in growing ambitious brands. As specialists in servicing a continually expanding global market, Ultimotive has driven growth for the brands it represents including, Williams Car Care, Turtle Wax and Moto GP, helping to maintain their industry leading status.

Founded on a basis of outstanding customer service and innovation, Ultimotive enables brands to capitalise on new opportunities, safe in the knowledge that the ordering, distribution and branding of their products will all be taken care of by a team of experts. Ultimotive’s support doesn’t stop there, with a keen interest in research and new product development the company is able to ensure that the brands it represents can always meet expanding customer needs with exceptional products.

Ultimotive are committed to the highest standard of quality and service and hold ISO9001 certification to ensure that we maintain these standards.


  • Paint Protection

  • Compounds   

  • Valeting

  • Dealer Packs    

  • White Label

  • Aftercare

  • Branding

  • Product


Excellent Customer Care

Customer care is at the very heart of what Ultimotive does. From the brands that we market, distribute and aid the growth of, to the professionals and end users that we sell to, our team is responsible for representing everyone’s best interests.


Whether brands are looking to expand an existing customer base, enter new markets, develop new products, or rebrand, our team offers services that are as individual and flexible as its clients need.


As a forward thinking company, Ultimotive is able to constantly and effectively adapt to changes and opportunities in the market, developing new ideas and continually evolving its offering.


We fully understand our clients’ wants and needs, readily reacting to suggestions to ensure they provide a service which always meets requirements.


Ultimotive’s acute understanding of what makes a successful brand, combined with our team’s professional, driven and energetic partnering has helped many clients grow their brands. Our innovative approach means that we are on hand to help clients at every stage and our team works hard to ensure that they always stay at the forefront of technological and scientific developments.

Expert Marketing

Ultimotive offers specialist marketing services to promote brands in both the UK and around the world. Our innovative approach enables our team to deliver and execute effective ideas and strategies to help grow clients’ businesses.

Sales Experience

Our team of experts has been leading the way in sales and marketing of major automotive products for over a decade.


Our motivation is clear, to provide the ultimate solution in automotive care, delivering a personal service in a global market.